For Coodriver, I creatively directed a new product website that promotes the Schutzranzen App – an app that offers the best possible digital visibility of children in road traffic.
One of the leading causes of death for children is car accidents. For Coodriver, I creatively directed a new product website that promotes the new Schutzranzen App – an app that gives children more »digital« visibility and therefore helps to prevent car related accidents. The Schutzranzen App is a parenting app for Android and iOS devices. The app helps to make children »visible« to drivers, even if they are behind parked cars or around the corner. Therefore, car drivers are alerted as soon as they come near children.
The website promotes its accompanying app through interactive media, illustrations and e-services. Furthermore, the website incorporates a small and hand coded shopping cart for purchasing a limited number of app activation codes, an automated billing system and a smart admin portal to easily manage all voucher activation codes. The billing system and voucher admin portal is based on an enterprise mobility platform that also communicates with the app.
Further highlights are the beautiful illustrations and the lovely illustrated explainer video produced by our friends at Conrad Caine/Possible. The app and its accompanying website were featured on German news media, magazines and TV and was honored with serveral awards.