A complete branding and design solution for PMS Mobility Services, France.


PMS (Presence Micro System) is a French IT services and engineering company with more than 20 years of experience and know-how in Electronic Banking, IP Telephony and Enterprise Mobility for SMEs and large accounts.

I was developing a new, differentiated identity for PMS after its repositioning within the Enterprise Mobility market. The redesign includes a new branding and claiming as well as a new website and a basic corporate design.

The identity created is very different within the IT services landscape of SMEs in France. It puts the emphasis on clarity and directness. Through a distinct logotype, it references the new brand positioning of mobility services and sets PMS apart from the competition. The dynamic triangle in the mark suggest not only the creativity of the company but also communicates the three core value of the brand: innovation, commitment and focus.