BlueRange is a novel hardware and software solution. It can be used to build and control a mesh of Bluetooth Low Energy capable beacons. Besides common application areas like facility management, BlueRange is intended to provide a platform for location-based services like indoor navigation. The source code for the mesh is available on GitHub and is open to contributions from everyone.

Art Noir worked out several brand concepts. A strong brand, a new look and feel and accompanying content marketing activities such as blog posts from the creators of Blue Range were the ways to get more developers and IT decision makers excited about the first connection based meshing algorithm for Bluetooth Low Energy. And it worked: since then, website visitor numbers and contributions have grown and grown.